Diamond insights

Choosing a cut

The most important of the 4Cs is cut because it has the greatest influence on a diamond's sparkle.

Learn more about diamond cut

Diamond Insights

Choosing a colour

The second most important of the 4Cs is colour, which refers to a diamond's lack of colour. The less colour, the higher the grade.

Learn more about diamond colour

Diamond Insights

Choosing a clarity

Often the least important of the 4Cs because the tiny imperfections are often microscopic.

Learn more about clarity

Diamond Insights

Choosing Diamond Carat

The term carat actually refers to the diamond's total weight and not its size.

Learn more about carat